Does social media contain enough information to predict real life metrics? Various papers have come out claiming predictive power of stock market indices from social media discourse. One of my projects at Idibon was building a custom NLP model on Twitter data about cars modeling intent-to-purchase. A quick summary of the results is that social media discourse definitely has predictive power, but data disambiguation process and model quality make all the difference.

Continue reading “Predicting Chevy Impala sales from Twitter”